CLEAR
Brand Presentation
// BRAND DIRECTION · ROUND 1 //
Finding the look of CLEAR
Explore the color palettes, type pairings and logo concepts below. Switch between options to see each one in use, and tap the star to mark your favorites.
Viewing palette:
01 // COLOR PALETTE
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The palette in use
What if the path to your child’s education was CLEAR?
Where Would You Like To Start?
Join The CLEAR List
My child needs something differentAn answer card with the spectrum border.
02 // TYPOGRAPHY
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03 // LOGO CONCEPTS
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Choose a concept to see it in color on light, reversed on dark, on the brand gradient and as an app icon. The marks take on the selected palette.
04 // IMAGERY
Warm, real and full of discovery
Natural light, genuine moments and plenty of outdoors. A soft brand-gradient fade ties every photo to the palette.
05 // YOUR PICKS
Here’s what you’ve chosen so far
Tap the star in any section to mark a favorite. Your picks collect here.
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